TREATY OAK DISTILLING UNVEILS FRESH NEW LOOK FOR ITS WATERLOO GIN PORTFOLIO THROUGHOUT THE GREAT STATE OF TEXAS
Dripping Springs, TX (July 2018) – Treaty Oak Distilling, the vanguard distillery, founded by Daniel Barnes in 2006, that has been at the leading-edge of the small spirits movement for over a decade, is proud to introduce a fresh new look for its Waterloo Gin portfolio. The trio of gins, which offer a modern take on the classic spirit, will first roll out in the brand’s home state of Texas, before launching in seven new U.S. markets.
With help from creative powerhouse Crispin Porter+Bogusky, the new bottles showcase a sleek new shape, with disruptive paint strokes in blue (Waterloo No. 9), black (Waterloo Antique) and green (Waterloo Old Yaupon) over a delicate juniper stem wrapped in oak leaves. The trio of gins are born of both science and experience, created in custom made pot and column stills with Treaty Oak’s proprietary distillation process. Comprised of distillers, sommeliers, botanists and architects, the crew draws inspiration from the past, but also the world around them. They meticulously select the best ingredients and adhere to stringent aging processes and distilling methods to ensure the highest-quality products. Each gin is distilled in Dripping Springs, using limestone-filtered Texas spring water.
“We strive to make spirits that purposefully break from convention in order to create something new, or even curious,” said Daniel Barnes, founder of Treaty Oak Distilling. “We’re proud to be the most awarded distillery in Texas. And while we’re best known for our whiskey, our gins will make you rethink everything you thought you knew about this spirit.”
Waterloo No. 9, the first gin to be introduced in the state of Texas, draws inspiration from a traditional dry gin by utilizing ingredients such as juniper, coriander, and anise. But, its perhaps best defined by its unique floral and citrus qualities, like ginger, grapefruit zest, lavender, the latter two of which are sourced from the Texas valley, thanks to a partnership with Dr. Mani Skaria, founder of U.S. Citrus, who developed a proprietary USDA certified micro-budding citrus propagation technique. The Waterloo name pays homage to the original name for the city of Austin. No. 9 refers to the ninth expression the team selected from among 100 recipes. A gin as big as Texas, No. 9 won the coveted “Gin Masters Award” in London from among more than 300 entries. It was also the primary ingredient in the “Town Lake Yacht Club” cocktail, which was named the 2018 official drink of Austin.
In a sea of clear gins, Waterloo Antique Gin stands out due to its dark color. The longest aged gin on the market, this expression is barreled on-site before aging under the Texas sun in first use American White Oak barrels for 24 months. Distilled with local botanicals and Texas spring water, it flaunts a sweet floral and vanilla nose, and then reveals dark, herbal flavor notes, presenting hints of nutmeg and leather, before a sweet-spicy cinnamon finish. Meant to be served neat and drink like a whiskey, Antique also offers an intriguing option to replace whiskey in any cocktail. 94 proof. The newest addition to the gin portfolio is Waterloo Old Yaupon, a unique take on an Old Tom Gin, meaning an 18 th century London Dry. Pale-yellow in appearance, this 90-proof gem features botanicals such as Yaupon Holly, Juniper, Kaffir Lime, Anise, which are then back-sweetened with Wildflower Honey.
Waterloo No. 9 ($24.99) and Waterloo Antique Gins ($29.99) are now available in 750ml bottles at both on- and off-premise establishments in Texas. Waterloo Old Yaupon Gin ($24.99) can be found off-premise. Retail prices may vary by market. Later this year, the gins will roll out to seven additional U.S. markets, including California, Florida, Georgia, Illinois, Michigan, Tennessee and Virginia. For more information, please visit www.waterloogin.com.
Located on a 28-acre ranch at 16604 Fitzhugh Road in Dripping Springs, Texas (approximately 25 miles south of Austin), Treaty Oak is open to the public Thursday and Friday from 4-9pm, Saturday from 12-9pm, and Sunday from 12-6pm. The distillery offers tours on Saturdays from 1-6pm, which provides a behind the scenes look into the distilling process and history of Treaty Oak. Admission for a 30-minute tour is $15 and includes a spirit tasting and a rotating seasonal cocktail. Reserve your spot here: www.treatyoakdistilling.com/tours. Walk-ins are accepted (subject to availability). For private tours, call (512) 599-0335. The facility also houses Ghost Hill Restaurant, a full kitchen and bar featuring Texas-centric food and beverage; The Cocktail Lab, where science meets the art of cocktailing; Rick House Bar, which is also available to rent for special events; a visitor center; The Bottle Shop, where guests can purchase brand gear and limited-edition whiskey expressions only available at the distillery; and family-friendly entertainment, including live music, yard games and a kids play area.
About Treaty Oak Distilling
Treaty Oak Distilling is a collective of distillers, sommeliers, botanists and architects based in Dripping Springs, Texas who are in pursuit of making the best spirits. They look to film, music, cultural exchange and beyond to push and fuel a path forward. Inspired by the world around them, they have crafted an unbound lineup of spirits: Ghost Hill Texas Bourbon, Red Handed Bourbon, Red Handed Rye Whiskey, Waterloo No.9 Gin, Waterloo Antique Gin and Waterloo Old Yaupon Gin. Connect with Treaty Oak Distilling on Facebook and Instagram. Drink responsibly.